50,000 people to sleep outdoors this December for The World’s Big Sleep Out campaign  December 7th calls for an international sleepover. The World’s Big Sleep Out campaign invites a universal audience to sleep outdoors in back yards, home towns and iconic locations across the globe. And Will Smith, Dame Helen Mirren and Smoke & Mirrors… Read more »

Come behind the scenes with our Amsterdam team and take a peek at the making of Tele2’s latest campaign. https://wdrv.it/d7ba55027

Havas London’s new ad for Lemsip features CGI character design by yours truly, boasting a newer, friendlier exterior for the first time in ten years. Read more here.

Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting… Read more »

Huge congrats to the entire team at The Silent Child Film on winning such a prestigious award earlier in the year, including our very own Nick Wakeling on a beautiful colour grade. Apon finally seeing the trophy after a couple of hectic months, Nick reminisces, ‘It was an exciting experience grading The Silent Child. I… Read more »

“We want to be great creative partners, not just great finishers.” Our Global Creative Director and Amsterdam studio MD, Kenn MacRae, caught up with Little Black Book at Cannes International Festival Of Creativity earlier in the year.

International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in… Read more »

In honour of International Women’s Day 2018 on the 8th March, we’re celebrating our talented ladies of Smoke & Mirrors Worldwide. Head on over to Little Black Book Online to read their take on how they pursued a role in the industry, as well as the advice they would lend to women trying to break… Read more »

Yoga, meetings, and plenty of caffeine: just a few of the things that sum up a day in the life of our Global PR Manager, Lucy Borne. Read all about it here.

Editor at Smoke & Mirrors London Hi Marika, how did you get into editing? I started creating short video montages of my friends and me when I was still in school. I first got introduced to Final Cut Pro during my A-levels. I spent a few years volunteering and creating youth group promos and later… Read more »

With only 6 days to go until Christmas, some of our Colourists take a look back at their favourite spots of 2017. Read the full piece on LBBO.

As christmas draws closer, our audio department take a look back on their body of work from 2017 and discuss their highlights. Read the full piece on LBBO.

Deck the halls, it’s time for Donna Head’s Christmas Bangers! Read about her favourite Christmas ads of 2017 via LBBO.

Senior curator for the M–Museum in Leuven and the Belgian pavilion, Eva Wittocx joined renowned artist Grace Schwindt to discuss the ‘role of film and performance within the gallery context’ under our very own roof.   A true pleasure to be involved.

Gigi Hadid’s new line makes its debut as part of the unveiling of the recently updated Piccadilly Circus billboard screens, following the lights prolonged shutdown to allow for the technological upgrades. We were thrilled to be tasked with crafting the VFX for L’Oreal’s participation in the historical unveiling. Read more via Marcomm News

CGI Artist at Smoke & Mirrors London Hi Sam, how did you get into CGI? I studied Visual Effects in Film and TV at the University of Hertfordshire. About half way through my first year, I did a week’s work experience at Smoke & Mirrors. It seemed to go pretty well- after my third day,… Read more »

There’s a new way to keep you moving when only cash will do. Rock Hound’s Amy Becker-Burnett’s brand new TVC for New Day reminds consumers that an Opus Card is the answer to keep you ticking until the end of the month. The new spot reveals a bold, graphic, minimally branded environment, in which the… Read more »

We are thrilled to have been selected by Fonk Online as one of their ‘Who to Watch & Coolest Dutch Brands of 2017’. Read CEO Gary Szabo’s interview here.

Smoke & Mirrors’ CEO Gary Szabo on the evolution of the industry and why that should excite and energise us. Read more via shots.net.

Smoke & Mirrors team up with Rock Hound to make the impossible possible. Shot in under 12 hours read the whole story via MarComm News.

Retoucher at Smoke & Mirrors London Hi Adam, how did you get into retouching? I have always enjoyed being creative which led me to Art School where I studied Graphic Design. The course was photography based, which is where I began starting to pick up the basic skills of Photoshop, but it was only after… Read more »

We are delighted to share that our work for Hercules & Love Affair, ‘Omnion’ just picked up Gold for ‘Best Colour Grading’ at Kinsale Shark Awards. Huge congrats to the whole team. Colourist Jonny Tully, VFX by Rory Whittle, producer Hannah Whitehill and directed by Crowns & Owls. Check out the full music video here.

Sound Engineer at Smoke & Mirrors London Hi Gurdeep, how did you get into audio? My love for music has always been there, working in the creative industries wasn’t a career path I was aware of until a school teacher highlighted it to me and told me to focus on it if I really wanted… Read more »

The lineup’s complete! We are excited to announce our Amsterdam studio will be taking part in this year’s ADNIGHT festival. ADNIGHT is the ultimate kitchen review. For one night only, ADNIGHT opens up agency doors all around Amsterdam. The next edition takes place 6 October 2017.   For tickets and more information click here. 

“For the fearless, the rebels and the risk-takers” We are overjoyed to have been part of Rolls Royce’s latest campaign ‘Dawn Black Badge’. Being able to work on all aspects of post production from the offline, through to audio post including music composition and on to colour and VFX not only made the finished spot… Read more »

Smoke & Mirrors is officially open for business in Amsterdam. The studio will be led by Executive Producer David Michaels, who is an integral part of the Smoke & Mirrors family and in recent years has played an instrumental role in the success of the company’s New York operation. Smoke & Mirrors Amsterdam will operate… Read more »