Smoke & Mirrors
  • Work
    • Animation and VFX
    • Colour Grading
    • Audio
    • Print
  • About
  • Contact
  • Work
    • Animation and VFX
    • Colour Grading
    • Audio
    • Print
  • About
  • Contact

Article | Heineken Pull Together their first TVC for Italian beer brand, Birra Moretti.

Posted July 26, 2018 by Smoke & Mirrors

International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand.

Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in their new ad. After launching ‘The Gran Tour’-their biggest food and drink experience yet at British Summertime Festival last week, TV seems to be the logical marketing stepping stone for the Italian beer brand after already conquering digital and cinema.

‘Pull together’ emphasises making ‘time for what matters’ via an ingenious washing line stunt, bringing to light the importance of switching off and spending quality time with family and loved ones. The concept, developed by St Luke’s, was brought to life by Sonny in a picturesque, authentic small Italian town, with the product becoming the hero of the spot as it sets about its journey uniting loved ones.

Smoke & Mirrors’ Flame Operator on the project, Chris Major, comments, ‘The beauty of the rustic Italian village belies the challenge in post that was the removal multiple TV cables, though the resulting spot perfectly fits Birra Moretti’s unique aesthetic – L’Authentica since 1859”.

Mark Noble, Senior Brand Manager for Birra Moretti, comments, “At Heineken UK we talk about the penetration game which is about trying to introduce as many new people to the brand as you possibly can and I think TV still has huge a role to play as it delivers huge reach.”

Client: Heineken UK
Global Account Director: Kevin Bargus
Senior Account Manager: Adriana Macridakis
Agency: St Luke’s
Art Director: Gatis Pakalns, Polina Harkin
Agency Producer: Chloe London
Production Company: Sonny
Director: Guy Manwaring
Production Producer: Amy Appleton
Post-production: Smoke & Mirrors
VFX: Chris Major
Post-production Producer: Glen Percival

Filed under: LATEST NEWS
  • Terms & Conditions UK
  • Terms & Conditions US
  • Privacy Policy
  • Cookie Policy

© 2021 Smoke & Mirrors, a Tag company

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Powered by GDPR plugin

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy